Saturday, July 10, 2010


Evolution and innovation are the key to success and progress. These two things are interlinked. Evolution comes with innovation and innovation come with evolution. Evolution is in connection with human kind since a very long time. We have been evolved from a very less thought power to the human beings with the best brains that you will ever find. These brains help in innovation and new ideas. So in a way as i said they are interlinked with each other.

The whole point of writing about evolution and innovation is that my designs have been evolved thought innovation. If you compare my previous designs to the ones that i create now, they have evolved over the period of time. They have been more polished and finished. As a part of innovation i have come with the 'theme based ambigrams', which were really different that those contempory ambigrams. This all has happened over a period of time. I have experienced both evolution and innovation through my designs and i am sure you might have experienced it too.

Today i would like to present in front of you a very different ambigram, spots. I was making an ambigram of the word 'sports', I had just finished the design and 'spots' clicked me. I decided to post this ambigram before i would publish sports. I had a clear and concise design in my mind right from the start.

If you look at the design it is pretty much simple. 's' and 's' are natural ambigrams. 'o' clubbed with 't' makes an inverted 'p'. So in a way it is natural ambigram. I did not invest much time in creating the final draft of the design.The alignment of the words is so crisp that the ambigram looks really nice.

The next which i did to add flavour to this design is i added effects. Viewers wouldn't have seen these effects before in my designs. Recently i have started using 'Adobe illustrator'. The tool is really great. It gives you more options to make the design attractive. I used the 'grains' effect to add those grains which look more like spots.I am yet to explore the complete functionality of the tool. I would really like to use the tool to the fullest.

So the effect helped me to present the word with a meaning, The spots in the design help in explaining the word. So it more or less like a theme based ambigram. I was very happy with the final outcome of the ambigram. My whole effort is to make the ambigram readable and attractive. Readability will improve with practice and experience. Tools like Adobe Illustrator help the designer add this facet to the design.

I would like to specially thank the Adobe team in making such a powerful tool. Thanks again.

Please post your replies and suggestions in the comments tab. Your feedback would be appreciated.


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